Is Bigger Still Better? Rethinking Square Footage in Today’s Luxury Market

In the world of luxury real estate, square footage has long been a badge of honor. The bigger the home, the bigger the impression—at least, that’s how it used to be. But in 2025, the conversation around home size is evolving. So we’re asking the question: Is bigger still better?

The answer? It depends on what you're looking for—but there’s no denying that size still plays a major role in how buyers perceive value, comfort, and lifestyle.

The Lifestyle Factor

For some families, large homes offer flexibility that smaller spaces simply can't provide. Whether it's the need for multiple home offices, in-law suites, hobby rooms, or separate wings for privacy, big homes often mean more options. In a world where we work from home more often and multitask our living spaces, that extra square footage isn’t just a luxury—it’s practical.

Design Over Dimensions

That said, buyers today are also more discerning. They don’t just want a lot of space—they want space that works. A 12,000-square-foot home with poor layout or underused rooms won’t compete with a 7,000-square-foot property that flows well and feels intentional. It’s no longer about bragging rights—it’s about how the home lives.

Investment Potential

From an investment standpoint, larger homes in prime locations still hold strong appeal. High-end buyers often view them as long-term lifestyle purchases or even multi-generational homes, which adds to their value. These properties tend to be well-built, rich in custom details, and located in communities that continue to appreciate—making them smart real estate plays as well as dream homes.

Creative Use of Space

Interestingly, we're seeing a creative shift in how homeowners are using that extra room. Home spas, indoor pickleball courts, media lounges, temperature-controlled wine cellars—these aren't just fantasy add-ons anymore. They're reflections of how luxury living has become more personalized and experience-driven. It’s not about having more rooms—it’s about having the right ones.

The Verdict

So, is bigger still better? For many buyers, yes—but not at the expense of quality, efficiency, or intention. Size is only part of the story. Today’s luxury buyer is just as interested in how a home functions and feels as they are in how large it is.

At the end of the day, a big home isn’t just about square footage—it’s about how that space supports your lifestyle, your dreams, and your future.