Why More Vienna, Fairfax County Sellers Are Choosing 1.5% Over 6%

Historically, sellers paid 6% commission—3% to the listing agent and 3% to the buyer’s agent. While this covered marketing, negotiation, and contract support, it left many homeowners asking:

• “Can I save money without sacrificing results?”
• “Is there a smarter way to sell in Vienna?”

High commissions often reduce a seller’s net proceeds, even when the home sells above asking price. Enter the 1.5% Listing Program, designed to offer the same professional services at a fraction of the cost.

The 1.5% Listing Program provides full-service marketing, representation, and negotiation, while dramatically reducing seller costs. Benefits include:

• MLS listing and professional photography
• Targeted online and local marketing campaigns
• Pricing strategy and competitive market analysis
• Staging consultation to attract serious buyers
• Contract guidance and negotiation support

Learn more about the 1.5% Listing Program here.

Key Benefits:

• ✓ MLS listing and professional photography
• ✓ Targeted online and local marketing campaigns
• ✓ Pricing strategy and competitive market analysis
• ✓ Staging consultation to attract serious buyers
• ✓ Contract guidance and negotiation support

1. Significant Cost Savings
   The most obvious benefit is financial. Reducing listing-side commission from 3% to 1.5% can save tens of thousands of dollars without sacrificing service.
2. Full-Service Support
   Sellers receive the same level of professional assistance—MLS exposure, marketing, and negotiations—ensuring their home still sells quickly and profitably.
3. Reduced Stress
   With a dedicated agent managing the sale, Vienna homeowners spend less time coordinating showings and handling contracts, creating a smoother selling experience.
4. Competitive Edge
   Homes marketed through 1.5% programs often stand out in the Vienna market, reaching more buyers than FSBO listings while offering professional support.