The New Way to List in Prince William County — Full Service for Only 1.5%

When you sell your home, the listing commission is what you pay your agent to market and manage your sale. Traditionally, that’s around 2.5%–3% of your home’s final sale price. But a 1.5% full-service agent provides everything a traditional agent does — marketing, negotiation, photography, open houses, MLS listing, and more — just at a lower rate.

Let’s put that in perspective: If your home sells for $700,000, a 3% listing fee would cost $21,000. With a 1.5% listing agent, that same sale would cost only $10,500 — saving you $10,500 without sacrificing any service or support.

It’s full-service representation for a smarter, more affordable price.

This new model isn’t a trend — it’s a reflection of how the real estate market has evolved. Sellers today want transparency, efficiency, and value. And with the growth of online platforms, smart pricing tools, and data-driven marketing, agents can now deliver top-tier results without overcharging.

Here’s why Prince William County homeowners are embracing 1.5% full-service listings:

• Massive Cost Savings — Keep more of your home equity when you sell.
• Complete Professional Support — From photos to closing, nothing is cut or “discounted.”
• Proven Local Expertise — Agents who know neighborhoods like Lake Ridge, Haymarket, and Manassas Park ensure accurate pricing and faster sales.
• Modern Marketing Approach — Leveraging MLS, social media, and digital advertising to reach motivated buyers faster.

Selling smarter doesn’t mean selling cheaper — it means selling with strategy.

Reasons to Switch:

• ✓ Massive savings
• ✓ Professional support
• ✓ Local expertise
• ✓ Modern marketing

The selling process stays exactly the same — only your commission changes.

Here’s what to expect with a full-service 1.5% agent:

• Consultation & Home Valuation — Your agent reviews recent sales, market data, and neighborhood demand to price your home competitively.
• Preparation & Staging Advice — Get recommendations to improve appeal and boost your sale price.
• Professional Photography & MLS Listing — High-quality visuals and exposure to thousands of buyers and agents.
• Marketing Campaign — From social media ads to open houses, your home is actively promoted across multiple channels.
• Negotiation & Closing — Your agent handles offers, counteroffers, inspections, and closing — ensuring the best deal possible.

The bottom line: you get full professional service — without paying the full price.

Process Steps:

• ✓ Consultation & Valuation
• ✓ Preparation & Staging
• ✓ Photography & MLS
• ✓ Marketing Campaign
• ✓ Negotiation & Closing

Many homeowners assume a lower commission means a cut in quality, but that couldn’t be further from the truth. The 1.5% model isn’t about cutting corners — it’s about cutting unnecessary costs.

Traditional brokerages often carry large overheads — big office spaces, franchise fees, and outdated marketing systems. Modern 1.5% agents operate leaner, using tech tools and digital strategies to maximize efficiency while keeping quality high.

So instead of paying for a brand name, you’re paying for results — experienced agents, smarter marketing, and more money back in your pocket.

Prince William County’s real estate market has grown more competitive over the past few years. With steady population growth, new developments, and strong demand for single-family homes, sellers now have more power and flexibility.

Neighborhoods like Gainesville, Haymarket, and Woodbridge are seeing fast-moving listings, shorter days on market, and rising home values. That means sellers can take advantage of efficient selling models like the 1.5% full-service program without worrying about visibility or exposure.

When homes are priced right and marketed well, they sell — and this model helps you keep more of your profit when they do.

The best 1.5% agents in Prince William County don’t just rely on MLS — they go beyond it.

Here’s how they ensure your listing stands out:

• Professional Photography & Video Tours to highlight your home’s best features
• Targeted Digital Ads that reach buyers searching online in real time
• Email Campaigns & Social Media Marketing to engage active local buyers
• Open Houses & Private Tours that create urgency and attract serious offers

With this approach, your home doesn’t just get listed — it gets noticed.

Let’s break it down with an example.

That’s real money — enough for moving costs, renovations, or your next down payment.

The best part? These savings don’t come at the cost of service, exposure, or results.

Prince William County homeowners don’t have to pay traditional commissions to get professional, high-quality representation. The 1.5% full-service model proves that you can sell efficiently, save big, and still get expert guidance every step of the way.

If you’re ready to list, talk to a local agent who offers full service for less — because selling your home shouldn’t mean giving away your profit.

Key Takeaways:

• ✓ Efficient selling
• ✓ Big savings
• ✓ Expert guidance