6 New Grocery Stores Opening in Northern Virginia — Including Euro Foods, Whole Foods & More
If you’re thinking about selling your home in Dumfries, Prince William County, you’ve probably seen those 1.5% listing commission offers popping up. And let’s be honest—your first thought was probably: “That sounds great, but what’s the catch?”
It’s a fair question. After all, your home is one of your biggest investments, and you want to make sure that saving on commission doesn’t mean sacrificing service or sale price.
So today, let’s talk straight: what a 1.5% listing commission really means, how it stacks up against traditional fees, and whether these modern agents truly deliver full value in today’s Dumfries housing market.
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Free Net Proceeds CalculatorWhat’s Opening (and Where)
Here are the six grocery stores coming soon to Northern Virginia:
- Euro Foods Market (Oakton, VA)
Opening October 10 in Oakton, Euro Foods brings a European flair with sausages, cheeses, sweets, and imported delicacies. Northern Virginia Magazine +1 - Whole Foods Market Daily Shop (Crystal City, Arlington, VA)
A smaller-format Whole Foods (Daily Shop) opens October 23. Think curated groceries, prepared foods, and essentials—a leaner, more local version of the flagship stores. CoStar +3 Northern Virginia Magazine +3 Whole Foods Market Media +3 - Lidl (Herndon, VA)
The European discount chain is coming to 2110 Centreville Rd., Herndon—converting a former Kohl’s site. Expected opening: October 29. Northern Virginia Magazine - Del Ray Farmhouse Market and Garden (Alexandria, VA)
This “farm-to-market” concept inside an existing garden building expands into full grocery offerings: herbs, produce, local goods. Northern Virginia Magazine - Potomac Shores Town Center Grocery (Dumfries, VA)
A new 49,000-square-foot grocery is planned for Dumfries’ Potomac Shores development. Store name and opening date still TBD pending zoning. Northern Virginia Magazine - Publix (Manassas, VA, northernmost location)
Publix is planning an expansion into Manassas, marking its northernmost VA location. Timing and precise address are not yet confirmed. Northern Virginia Magazine
Why These Openings Matter (Especially for Homeowners)
Shorter Grocery Drives, Better Access
For those in far edges of Prince William, Fairfax, or Loudoun, one new grocery store can cut your driving time by 10–20 minutes. That’s not trivial—more convenient shopping means more frequent trips for fresh produce and perishable goods.
More Variety, More Competition
With Euro Foods, Lidl, and Publix entering, local grocers will need to compete on quality, selection, and service. You may see better deals, more specialty offerings, and expanded hours.
Boost to Real Estate Appeal
Proximity to amenities is a big factor for homebuyers and renters. A brand-new grocery within walking or short drive distance adds value to nearby homes. That can be a selling point in future listings.
Local Jobs & Community Growth
Every new store brings jobs, local suppliers, and economic activity. For neighborhoods in Dumfries, Manassas, or Oakton, these stores boost foot traffic and make nearby retail clusters more vibrant.
What to Expect From Each Grocery Type
| Store Type | Strengths / Special Features | Things to Watch / Challenges |
|---|---|---|
| Euro Foods (import market) | Unique European/Juices/Specialty items not found in typical grocery chains | Prices may be higher on imported goods |
| Whole Foods Daily Shop | Quick-grab convenience, local products, streamlined footprint | Smaller size—may not carry full inventory |
| Lidl | Low-cost staples + fresh produce, strong European discount model | May initially lack specialty items or brand name variety |
| Farm-to-Market | Local produce, seasonal items, direct farm relationships | Supply can vary seasonally, limited stock in early days |
| Large Grocery (Potomac Shores) | Full assortment—meats, bakery, produce, deli | Building out infrastructure and staffing can take time |
| Publix | Strong brand, good customer service, reliability | May take time to build out local supply chains |
Tips for Homeowners: Making the Most of These Openings
Scout the layout early
Walk through the store in soft opening phases to see how they map produce, prepared foods, and international goods.
Sign up for loyalty programs
Early adopters often get promotions or discounts (Euro Foods is offering 10% off in opening weekend). Facebook
Advocate for drop-off / delivery services
Especially for seniors or busy families—stores will listen to resident feedback.
Keep your eyes on parking and traffic
New stores can create bottlenecks; stay aware of how they might change neighborhood traffic flows.
Support local sourcing
Ask if the stores will carry local farm products—that strengthens the local food ecosystem.
The Bottom Line
The true cost of selling your Dumfries home depends on one thing: how informed you are. Yes, there are fees, commissions, and closing costs—but every smart decision adds up to more money in your pocket.
Choosing a 1.5% full-service agent is one of those smart decisions. It’s about keeping real value where it belongs—with you, the homeowner.
If you’re planning to sell in 2025, start by knowing your real numbers. Because when you understand your true costs, you control your true profits.
Sell confidently. Sell smart. And let your next move start from a position of strength—not surprise.
Key Takeaways:
- ✓ True cost depends on information
- ✓ Smart decisions add up
- ✓ 1.5% is a smart choice
- ✓ Sell confidently and smart
Thinking about Selling Your Dumfries Home?
Let’s connect. I’ll walk you through your home’s value, your savings with 1.5%, and exactly what your net proceeds will look like—so you can move forward with confidence using our 1.5% full-service listing program.
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