1.5% Commission vs 6% – What Purcellville Sellers in Loudoun County Should Know

Calculate Your Savings with 1.5% Listing

Get a free net proceeds estimate tailored to Purcellville homes.

See how our 1.5% full-service listing program can help you keep more equity.

Why Purcellville Sellers Are Reconsidering the 6% Model

For decades, the 6% real estate commission was the “standard” and sellers often felt they had no choice but to pay it. But today’s Purcellville homeowners are more informed and value-conscious.

With digital marketing, MLS exposure, and transparent commission models, sellers now realize they can get full-service support without overpaying.

That’s where 1.5% full-service agents come in — offering the same professional guidance, negotiation expertise, and marketing power for a fraction of the traditional cost.

What Does “Full-Service” Actually Mean?

Full-service isn’t just listing your home on the MLS. It’s a comprehensive approach, including:

• Strategic Pricing – Using market data to position your home for the best offers.
• Professional Marketing – Photography, virtual tours, social media campaigns, and targeted promotion.
• Expert Negotiation – Protecting your bottom line while attracting strong buyers.
• Transaction Management – Coordinating inspections, contracts, and all communication until closing.

And all this comes at just 1.5% listing commission — full service, no shortcuts.

The Real Math Behind 1.5% Listing Savings

Here’s a breakdown for Purcellville homes:

The savings are significant — and you still get expert service from start to finish.

Local Insights: Why This Works in Purcellville

Purcellville is highly desirable, with excellent schools, modern amenities, and strong demand. Even in a hot market, precision in pricing, marketing, and negotiation is crucial.

1.5% full-service agents excel because they:

• Launch listings strategically for maximum exposure
• Target buyer demographics online for faster results
• Adjust pricing in real-time based on feedback

This ensures your home sells faster, for more, and you keep more equity.

Common Myths About 1.5% Full-Service Agents

Here are some misconceptions about 1.5% listings:

Myth #1: “Cheaper means lower quality.” – Not true. Many high-performing agents simply operate more efficiently.

Myth #2: “Discount brokers don’t provide full service.” – Wrong. Full-service 1.5% agents manage marketing, showings, and negotiations fully.

Myth #3: “Buyers won’t take my home seriously.” – False. The listing gets full MLS exposure and professional marketing.

How to Identify a Quality 1.5% Agent

Look for agents who have:

• Proven track record in Purcellville and Loudoun County
• Local expertise and deep neighborhood knowledge
• Transparent pricing and marketing plans
• Clear and proactive communication

A true full-service 1.5% agent acts as a partner in your success, not just a transaction facilitator.

Why Sellers Love the 1.5% Full-Service Approach

• Significant Savings: Thousands of dollars retained by the seller
• Less Stress: Staging, marketing, and contract guidance provided
• Faster Closings: Professionally marketed homes attract qualified buyers
• Better ROI: More equity stays in your pocket

Who Is the Best Real Estate Agent in Northern Virginia?

The best agent delivers full service, fair pricing, and proven results. In Northern Virginia, look for someone with local expertise, strong negotiation skills, and the 1.5% model that helps sellers keep more equity.

How Does the 1.5% Listing Program Work?

You get a full-service plan including pricing strategy, staging guidance, and marketing. Your agent lists the property, manages showings, and negotiates offers. You only pay 1.5% upon closing — no hidden fees.

👉 Learn more: Sell for 1.5%

Bottom Line

Full-service 1.5% agents are changing how Purcellville homeowners sell. You can save thousands, sell faster, and enjoy a smooth transaction — all while receiving professional support from start to finish.